ABOUT US
Hello, I’m Luanna, a Brazilian living in Switzerland and the founder of AREZ.
I created this brand to follow one of my greatest dreams, building something meaningful that could empower and inspire women to embrace their true essence.
Why did I create AREZ?
I had always dreamed of having my own business. After several experiences in the Swiss job market, I decided it was time to follow that dream. But I didn’t just want to create a brand.
I wanted to create something meaningful, something that could make a difference in women's lives. And that's exactly how AREZ was born.
AREZ is more than a jewelry brand; it’s a symbol of strength, identity, and self-expression.
What does AREZ mean?
Born between Swiss precision and Brazilian warmth, AREZ is more than a jewelry brand; it’s a symbol of strength, identity, and self-expression. Each piece carries intention and energy — designed to align beauty with purpose.
The name AREZ, which means strength, reflects my belief that every woman holds a unique light within herself — a light that deserves to shine confidently in the world.
What inspires my collections?
Our jewelry is handcrafted in Brazil, where rich culture, powerful crystals, and artisanal craftsmanship meet.
Each piece is designed in Switzerland and created by Brazilian artisans using natural crystals, transforming timeless minimalism into wearable energy.
At AREZ, we believe jewelry is more than an accessory. it’s a daily reminder of authenticity, balance, and inner light.
Because when we feel good, we radiate confidence and that’s where true beauty begins.