ABOUT US

Hello,

I’m Luanna, a Brazilian living in Switzerland, and the founder of AREZ.

I created this brand as a way to follow one of my biggest dreams: building something meaningful that could empower and inspire women.

Why did I create AREZ?

I had always dreamed of having my own business. After several experiences in the Swiss job market, I decided it was time to follow that dream. But I didn’t just want to create a brand.

I wanted to create something meaningful, something that could make a difference in women's lives. And that's exactly how AREZ was born.

AREZ is more than a jewelry brand; it’s a symbol of strength, identity, and self-expression.

What does AREZ mean?

The name AREZ, which means “strength,” was chosen because I truly believe that every woman carries a unique power within herself—a power that deserves to be seen and celebrated.

I’ve always been passionate about astrology and the power of attraction.

I believe that we have the ability to co-create our reality and that believing in our dreams is the first step to making them come true.

What inspires my collections?

That’s why our first collection, the Crystal Collection, was born. I combined the powerful energy of crystals with jewelry to create pieces that are not only beautiful but also filled with intention—helping women align with their goals and manifest their desires.

AREZ was founded in Switzerland, during a period of big transitions in my life. I felt a deep need to stay connected to my home and my passion.

That’s why every AREZ piece are made in Brasil,its rich culture, its powerful crystals, and its artisanal craftsmanship.

More than jewelry, AREZ is a reminder of the strength we carry within us. Because when we feel good, we radiate confidence.

And through jewelry, we can embrace the beauty, power, and energy that make us who we are.